Meet our Team
Varadarajulu Anand Kumar
CHAIRMAN AND MANAGING DIRECTOR
Over a decade of experience, Varadarajulu Anand Kumar is a co-director with a role spanning corporate governance and business oversight.
About Anand Kumar
Varadarajulu Anand Kumar is the Chairman and Managing Director of Harrof, a position he has held since 2019. He holds a Bachelor’s degree in Chemical Engineering from Annamalai University in Southern India. With an extensive background in leadership and management, Anandkumar has demonstrated exceptional ability in driving organizational growth and operational excellence. His career includes pivotal roles such as Country Manager, where he successfully led large teams and managed comprehensive sales and service operations. He also served as the Regional Marketing Leader for Europe, the Middle East, and Africa, overseeing strategic initiatives across diverse markets. Trained at GE’s renowned Crotonville Leadership Center in the USA, Anandkumar is a four-time recipient of the prestigious “Eagle Award.” A visionary strategist and experienced leader, he is known for his ability to navigate complex challenges and inspire sustainable success across all facets of the business.
His current directorship in other companies suggests broader business experience across sectors, including manufacturing, services, and project management.
Varadarajulu Anand Kumar is a dynamic leader with a comprehensive skill set spanning strategic planning, business development. We specialize in crafting spaces that are not only aesthetically stunning but also functional and tailored to our clients’ unique lifestyles and needs.
- Oversees Strategic, Financial, And Compliance Aspects
- Involved In Company Administration Since Its Early Formation
You can reach out Mr. Anand at:
DAVID PEREIRA
DIRECTOR
Over a decade of experience, David Pereira is a director with a role spanning procurement, production and delivery oversight.
About David Pereira
David Pereira has served as the Director of Harrof since 2019, bringing with him extensive leadership experience across multiple industries. Known for his strategic vision and operational excellence, David has played a key role in driving Harrof’s growth, innovation, and market presence.
Before founding Harrof, David served as the CEO of Canaan Graphics, where he successfully led the company through the challenges of the highly competitive printing industry. He later took on the role of Managing Director at Aarcube, a leading modular kitchen and wardrobe manufacturing company, where he spearheaded strategic expansion and streamlined operations.
David completed his education at Tipu Sultan Pre-University College in Southern India and earned a Bachelor’s degree in Mechanical Engineering. His diverse industry expertise, entrepreneurial mindset, and forward-thinking leadership continue to shape Harrof’s success and long-term vision.
- Technical expert, controll over the technical aspects and production
- Innovative, visionary towards sustainability and durability
You can reach out Mr. David at:
- How we Work
We strongly believe and follow simple process for exceptional results.
Meet & Agree
The initial phase involves an exploratory meeting to understand the client’s needs and budget. This consultative approach allows representatives to explain product offerings and establish a mutual agreement on the project contract.
Idea & Concept
Based on the requirements, the technical team proposes innovative interior ideas and modern concepts that align with current interior trends.
Design & Create
Once materials are finalised, the creative team produces design options. This stage is marked by a continuous collaborative creative phase, with translating the client to ensure the final design matches their imagination.
Build & Install
The final stage occurs within the mechanised factory, with accurate fabrication followed by professional on-site installation. The company’s in-house production unit allows for the customisation of doors and cabinets with high accuracy.